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Tips from our ambassadors

Our ambassadors introduce themselves and reveal valuable tips and tricks.

Adrian S. Rossi

Born: 1983 | 8 Swissalpine-participations | @road_2_tri

Why are you an ambassador for the Swissalpine?

For three years now, I have been supporting Swissalpine in the background with advice and assistance. I am thrilled to be able to express my enthusiasm for Swissalpine as an ambassador, and I am looking forward to the many exciting encounters with the Swissalpine community, be it online in social media or of course on-site at Swissalpine.

This year, I have a new big challenge: The Ironman 70.3 in Rapperswil in June 2020. So, my Instagram name «road_2_tri» says it all: I’m on my way from a runner to a triathlete. The Swissalpine is also already on the agenda, and I definitely won’t miss the new K68 route! However, since I am planning my training around the triathlon, I will probably not be as fast as I am on the Swissalpine, but the anticipation is already huge!

Lena Steuri

Born: 1986 | 3 Swissalpine-participations | from Herisau | @trailrunninglena 

Why are you an ambassador for the Swissalpine?

The Swissalpine is one of the most spectacular runs in which I took part in my young running career. The idyllic valleys and the beautiful views from the passes to the Graubünden mountains astonish me every year. But it's not just the mountain panorama that makes the Swissalpine unique! The sporting challenge due to the height profile of the run and the varied running surfaces - hiking trails across cow pastures and mountain streams, root paths in larch and fir forests, to very rocky and sometimes snow-covered terrain on the mountain trails - make the Swissalpine a unique running event. For me, the love of nature and the variety of "running up and down" are the reason why I do trail running as a recreational athlete. In addition to all this, I am also very emotionally connected to Davos, as I have already spent several ski holidays in the snow-covered Landwassertal and will continue to do so. Planning the competition is not easy for me because there are other beautiful mountain running events. However, it is clear to me that the Swissalpine should not be missing in my running planning, and the other runs must be planned around it. I am already looking forward to Swissalpine 2020 and have set myself a podium finish. Heya Davos!

Fabiana Wieser

Born: 1996 | from Sent | @fabiana_wieser

Why are you an ambassador for the Swissalpine?

As a cross-country skier, my daily training is very diverse, and I have the privilege of being able to train in multiple disciplines. An essential and significant part of this is running practice. I have always liked running, and I love doing it. In summer I take part in various competitions and use this as excellent training. Whether on level road, on the track, or in the mountains, you can run anytime and anywhere. Since I’ve been more of a street runner so far and flat terrain is my strength, I see the Swissalpine as a new challenge for the coming summer. It appeals to me to get to know the technical aspects of trail running and to be able to tackle them after the winter season. I am very excited about it!

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Tips and tricks from our ambassadors

What makes trail running so special?

Adrian: At the Swissalpine you will find a good mix of mountain running and trail routes. I feel really in my element when I can run long stretches of breathtaking trails. In a zigzag over gravel sections, running through small dips with momentum and taking it straight to the next slope – you can almost say that I become one with the trail. When you have this feeling in your legs, you will notice that you are infected with the trail-running virus. Chance of recovery? Rather low. 

What does effective training in the snow look like as preparation?

Fabiana: Basically, we can benefit a lot from the snow. The unstable surface means that our ankles have to work harder. I also call it natural foot exercises. Depending on the snow situation, running can be quite tough but offers optimal training, which I often use myself. Go out in the snow flurry, just start running and feel free – this triggers some good childhood memories right away. 
Cross-country skiing training is also very effective: there are hardly any components that are not required for cross-country skiing. It takes technology, endurance, strength, and coordination, which are all of great importance in running, too. It is not for nothing that some professional athletes use cross-country skiing as a balancing sport for their training.

How do I achieve a long-term, big goal?

Fabiana: I have set myself a realistic long-term goal. Based on this goal, I have built up a structure with training, studies, and work. With long-term goals, it’s crucial to have a plan. Of course, sometimes it can sound strange to speak of a goal that is several years away. But it can also give you security and ease. Because what role do little things play if you are basically working towards a big goal? In summary, for me, this includes faith, determination, long-term thinking, a good plan, a strong will, and a lot of perseverance.

What are your last-minute preparations before a competition?

Adrian: Nutritionally, my competition preparation begins about one week before the event, first with increased fluid intake for optimal hydration of the body, and one or two days before day X by filling up the carbohydrate stores. The day before the competition, I get my clothes and equipment ready – taking a look at the weather app is important here. It’s not that easy at Swissalpine, because in Davos, the mornings are chilly even in summer and temperatures rarely hit 30 degrees Celsius on the Sertig Pass. However, you should know whether you have to prepare for rain, snow, or blazing sunshine. A little shivering before the start is allowed – there will be enough opportunity to sweat later.

Under ideal circumstances, you can get enough sleep before the competition, but sometimes nervousness throws a spanner in the works. Do not let this upset you; nerves are part of it, and give you the necessary tension in the body, thus helping you on your run. At the same time, it is also vital for me to find the necessary calm. I avoid the overcrowded breakfast buffet in the hotel before the competition and only head to the starting area at the last minute. Others, however, like the tense atmosphere there. Find out what you like best and listen to your body: nothing stands in the way of an unforgettable Swissalpine experience!

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Do you have a tip for tired runners?

Adrian: If runners come along nonchalantly, I need my most important “survival strategy”: I know that everyone has heavy legs, I’m not the only one, we’re all in the same boat. So, if you hit a bad patch, talk to another runner, ask if they want to run the next few kilometres together and enjoy the company. You will see that the pain evaporates, your legs become lighter, and you can recharge your batteries.

It is also helpful to “distribute” friends and family along the route. There is no better motivation than knowing that your children are waiting for you at the feed stations or that your best friend has hiked to the Sertig Pass just to give you a quick hug up there. Strategically distributing friends also helps to divide the running route into smaller segments. 

What are your tips for new runners?

Adrian: Tip #1: Choose a route that corresponds to your training level. If you have lost a bet and now have to run the K68, of course you can, but you don’t have to.

Tip #2: When choosing the route, pay attention not only to the distance but also to the altitude difference (rule of thumb: +100 m altitude corresponds to +1 kilometre).

Tip #3:Do not be distracted and influenced by your surroundings; do your thing precisely as you did in training.

Tip #4: Start slowly, try to find your pace as quickly as possible, stay out of the scramble, and try to consistently stick to your rhythm.

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Automated decision-making/profiling

We (or third parties commissioned by us) generally do not make automated decisions that affect your personal information or unlawfully affect or otherwise significantly affect you.

Legal basis of processing

The legal basis for the processing of personal data by us is generally laid down in Article 13 (2) (a) of the GDPR (processing directly related to the conclusion or performance of a contract, corresponds to Article 6 (1) (b) EU GDPR) and Article 13 (1) DSG (consent of the data subject or obligation to be processed by law, corresponds to Article 6 (1) (a) EU GDPR). In cases where we wish to refuse to conclude contracts with data subjects in the future due to abuse, default, or similar legitimate reasons, we reserve the right, based on Article 13 (1) of the DSG (corresponding to Article 6 (1) (f) EU GDPR) to keep name, first name, address, and email address of a data subject as well as the personal data on the circumstances for the sake of our own interest. Processing of your personal data by other affiliates is also based on Article 13 (1) of the DSG (corresponding to Article 6 (1) (f) EU GDPR).

Your Rights

Upon request, we provide information to each data subject as to whether and, if so, which personal data is being processed about them (right to confirmation, right to information). At your request:

To make such a request to exercise any of the rights described in this section, such as when you no longer wish to receive email newsletters or to cancel your account, use the feature on our website or contact our Privacy Officer/or point of contact as stated at the beginning of this Privacy Policy. If we fail to comply with a request, we will inform you of the reasons for doing so. For example, we may, in a legally permissible manner, deny deletion if your personal data is still needed for the original purposes (for example, if you still receive a service from us) if the processing is based on a compelling legal basis (for example, legal accounting rules) or if we have an overriding interest (such as in the case of litigation against the data subject). If we assert an overriding interest in the processing of personal data, you have the right to object to the processing, provided that your particular situation leads to a different balance of interests compared to other data subjects (right to object). For example, this could be the case if you are a person in the public eye or the processing causes the risk that you will be harmed by a third party. If you are not satisfied with our response to your request, you have the right to lodge a complaint with a competent regulatory authority, for example in your country of residence or at the registered office of Swissalpine (right to complain).

Storage of data

We only process personal data for as long as necessary for the purpose or as required by law. If you have set up an account with us, we will store the specified master data without restriction. However, you can request the deletion of the account at any time (see heading “Your Rights”). We will delete the master data unless we are required by law to retain it. In the case of an order without an account, your master data will be deleted after the expiration of the guarantee period or the end of the service insofar as we are not obliged by law to retain it. This deletion can be carried out immediately or in the course of periodically carried out deletion runs.

Contract data, which may also include personal data, will be kept by us until the expiry of the statutory retention period of 10 years. Data retention obligations arise, among other things, from accounting regulations and tax regulations as well as the obligation to retain electronic communications. As far as we no longer need this data to carry out the services for you, the data will be blocked. This means that the data may then only be used for accounting purposes and tax purposes.

If we wish to refuse further business contacts with a data subject due to abuse, payment default, or other legitimate reasons, we will retain the corresponding personal data for a period of five years or, in the event of a recurrence, for ten years.

Possibility to opt-out/opt-in

If you do not agree that we evaluate your usage data, you can disable it. Switching off the tracking is done by filing a so-called “opt-out cookie” on your system. If you delete all your cookies, please note that the opt-out cookie will also be lost and may have to be renewed. Please note that the list below is a list of opt-out options that sometimes includes trackers used by our partners that are not necessarily used on the website:

A good way to configure a large number of cookies can be found at or
or install the browser extension Ghostery, which is available for every popular browser.

Applicable Law and Jurisdiction

This Privacy Policy and the agreements that are concluded based on or in connection with this privacy policy are governed by Swiss law unless the law of another state is necessarily applicable. Jurisdiction is at the headquarters of Swissalpine unless another jurisdiction is mandatory.

Final Provisions

Should individual parts of this privacy policy be ineffective, this does not affect the validity of the remaining privacy policy. Due to the further development of our website and offers or due to changed legal or regulatory requirements, it may be necessary to change this privacy policy. The current privacy policy is published on our website.

This page was last changed on Nov 25, 2019. If you have questions or comments about our legal information or privacy policy, please contact us at